Prudential Gen Z Policy Handover

An email marketing campaign for Prudential Singapore designed to educate existing customers on the benefits of handing over insurance policies to the next generation.

The campaign targets parents, highlighting that wanting the best for their children includes equipping them with knowledge, resources, and financial literacy to grow into a better version of themselves.

The visuals use light-hearted 3D illustrations created with Midjourney, in Prudential’s signature red. Everyday objects are given human traits to show generational progress and the lasting impact of policy handover.