SkillsFuture Festival 2018 Branding Concept
CLIENT
SKILLSFUTURE SINGAPORE
AGENCY
EXPERIENCE MATTERS
ROLE
ART DIRECTOR & DESIGNER
A branding concept for SkillsFuture Fest 2018, an annual event encouraging individuals to deepen their skills and stay relevant in the workforce.
The existing branding needed a fresher, more modern look to appeal to a wide audience while staying professional and approachable. The concept focuses on reimagining the future and empowering individuals to take control of their career paths.
The logo uses bold, modular shapes to form the letters “SFF,” inspired by the festival’s brand colours. Its versatile design adapts across mediums, creating a modern, standout identity that feels both dynamic and approachable.
