Hi, I’m Felani — an Art Director and Designer based in Singapore.

I work across brand design, campaigns, and visual storytelling, collaborating with agencies, brands, and freelance clients. I enjoy shaping ideas into visual systems that are considered, cohesive, and relevant.

Over the past decade, I’ve worked across advertising, digital, and event agencies, contributing to and leading visual directions on a wide range of projects. These experiences have helped me develop a grounded, collaborative way of working.

Outside of work, I’m a mom who enjoys cooking, traveling, and pilates. These parts of life keep me curious and present, and they often influence how I approach my work — with care and attention to detail.