Making Finance Work for Women Summit 2019

The first Singapore edition of the Making Finance Work for Women Summit brought together over 300 global leaders to explore innovations in financial inclusion for women.

The event needed a bold, inclusive visual identity that reflected its international scope while highlighting its Singapore setting. The design aimed to celebrate diversity and convey empowerment.

The key visual juxtaposes minority women (Asian and Black) against Singapore’s cityscape, with a bold pattern derived from Women’s World Banking’s logo and secondary colours. This pattern was applied across mediums to create a cohesive, impactful brand presence throughout the summit.