Frank Graduation Pack
CLIENT
FRANK BY OCBC
AGENCY
ISOBAR SINGAPORE
ROLE
ART DIRECTOR & DESIGNER
A direct mail concept designed for graduates to support them through their first jobs, offering encouragement and practical tips.
The pack features cards with quotes tailored to different moods, intended to help graduates navigate the ups and downs of starting a career.
The visuals use FRANK’s secondary colour palette with clean layouts and bold shapes to appeal to fresh graduates. The cards are designed to double as desk decorations, serving as both a motivational tool and a subtle mood booster.
