FRANK Social Media Branding
CLIENT
FRANK BY OCBC
AGENCY
ISOBAR SINGAPORE
ROLE
ART DIRECTOR & DESIGNER
A digital branding project for FRANK by OCBC aimed at enhancing brand perception among millennials. The design draws inspiration from the bank’s four financial principles: Save, Invest, Protect, and Spend.
The brand previously had no consistent social media style. The rebranding creates a modern, bold, and editorial-inspired look that appeals to a younger audience and shifts the perception of banking as only for adults.
The visuals use colour-coded templates linking the four principles to three key content categories for millennials: Money (Save + Spend), Career (Invest + Protect), and Lifestyle (Invest + Spend). This system creates a consistent, versatile visual identity for social media while making the content engaging and relevant.
