Ferrari x BingX | Drive Beyond

A packaging box designed for the launch of the Ferrari and BingX partnership, created for exclusive distribution at their launch event.

The design bridges the world of motorsport and fintech, drawing inspiration from Ferrari’s approach to speed and precision alongside the fast, reliable flow of data within crypto systems.

The visual system uses left-to-right typographic lines to symbolize transaction flow and motion, layered over Ferrari’s signature red. While final production print finishes were slightly adapted, the client-approved concept features embossed typographic treatments and an acrylic welcome card inside to structure the merchandise and deliver a high-end unboxing experience.